Where is the Spring Festival in the the Year of the Loong? “Water Charm Jiangsu Intangible Cultural Heritage” will accompany you to celebrate the Spring Festival. During this year’s Spring Festival, Jiangsu held a series of activities called “Water Rhyme Jiangsu Intangible Cultural Heritage Celebrating the New Year”, which started from January 18th (the eighth day of the twelfth lunar month) and lasted until February 24th (the fifteenth day of the first lunar month). The activity was divided into six sections, including “Water Charm Jiangsu · New Year Pictures into Thousands of Families”, “Water Charm Jiangsu · Ancient Town Celebrating the New Year”, and “Water Charm Jiangsu · The the Year of the Loong Lantern Festival Lantern Festival Lantern to welcome the New Year”. The content includes many intangible cultural heritage categories, such as traditional skills, folk customs, traditional drama, traditional dance, etc., which has a long time span, rich content, and brilliant online and offline.
Water Charm Jiangsu · the Year of the Loong Lantern Festival
On the evening of January 10th, at the White Egret Island Park in Nanjing, the 38th China Qinhuai Lantern Festival’s “Shangyuan Lantern Color Picture” was brightly lit. The exhibition area combines water and garden scenery to complement each other, and a total of 68 large themed light groups have been designed, divided into 5 cultural themed exhibition areas, namely: the cultural theme exhibition area of rare treasures in a prosperous era, the cultural theme exhibition area of flowers, birds, fish, and insects entering the painting, the cultural theme exhibition of various operas competing in the painting scroll, the cultural theme exhibition area of poetry and song using Shangyuan culture, and the seven elegant and auspicious cultural theme exhibition area of Shuijie. The super large outdoor naked eye 3D light and shadow show that emerged from the ancient paintings, the mutual integration of immersive interactive garden tours and creative fairs, a variety of China-Chic flash and different costume garden activities… a wonderful lighting festival featuring card punching, stamp collection and film production was launched.
At 7:30 p.m. on February 2, 2024 “Light up the Chinese Lights” – the national main venue activity of the the Year of the Loong Lantern Festival Lantern Festival Lantern Festival to welcome the Spring Festival and the National Lantern Festival Lantern Festival Lantern Project Exhibition will also be held in the Confucius Temple Bailuzhou Park and Qinhuai Intangible Cultural Heritage Museum, respectively. At that time, 35 Lantern Festival Lantern Festival Intangible Cultural Heritage projects from 15 provinces and cities across the country will gather in Jinling to focus on displaying the conservation and inheritance achievements of China’s Lantern Festival and Lantern Festival related intangible cultural heritage.
The Zigong Lantern Festival, Shengfang Lantern Festival, Shicheng Lantern Festival, and others gathered on the banks of the Qinhuai River; Shanghai lanterns, Chaozhou flower lanterns, and others are blooming in full splendor, bringing you a real-life version of the “Shangyuan Lantern Color Picture”. The main venue of the Qinhuai Lantern Festival in Nanjing is centered around Confucian culture and imperial examination culture, with classic stories as the theme. The exhibition is held in key areas of the Confucius Temple, highlighting the cultural characteristics of the Qinhuai region and strengthening the innovative and creative expression of the lantern festival.
In addition, Jiangsu will also hold such lantern display and riddle guessing activities as the Xuzhou Mazhuang Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Lantern Custom, Lianyungang Garden Expo Large Lantern Festival, 2024 Changzhou Lantern Festival, Huai’an Canal Lantern Festival of “Longchong Lantern Field Welcoming the New Year”, and 2024 Nantong Lantern Art Exhibition of “All Images Renewal”, so that the audience can feel the broad and profound traditional culture of China and the unique charm of Chinese lanterns.
Water Rhyme in Jiangsu, New Year Paintings in Ten Thousand Houses
Jiangsu Province organized activities such as “Longteng Gusu Welcomes the Spring Festival” Taohuawu Woodcut Exhibition, Liuhe Farmers’ Painting Exhibition, Yangzhou’s “Seven Rivers and Eight Islands” First Annual Folk Culture Festival – New Year Painting into Ten Thousand Families · Happy China Year, Huai’an Boli Farmers’ Painting Exhibition, etc. At the same time, Paper Cuttings and excellent New Year paintings were collected to build an exhibition hall on the cloud, so that the New Year paintings originated from the masses could reach more ordinary people’s homes.
On the morning of January 21, 2024, the Yangzhou Seven Rivers and Eight Islands New Year Folk Culture Festival and the 6th China New Year Painting Festival opened at the International Exchange Space of Yangzhou Ecological Science and Technology New City, allowing citizens and tourists to pick up traditional Chinese culture and experience the warmth of Chinese culture while preparing for the New Year and welcoming the New Year.
The event site is filled with a strong New Year atmosphere everywhere. Various folk performances and cultural programs are lively and extraordinary. The 60 exquisite New Year paintings exhibited are diverse in form and have a wide range of content, including various generals, door gods, kitchen gods, wealth gods, farming and weaving, folk legends, historical stories, flowers and animals, etc., allowing people to deeply understand the unique artistic charm of New Year paintings. There are a variety of stalls in the New Year cultural market, where calligraphers and New Year painters create New Year paintings, window decorations, couplets, and auspicious characters on site. Citizens and tourists can receive them for free. The market also showcases cultural and tourism products such as seven rivers and eight islands, rice wine, and more, showcasing a variety of highlights.
The Seven Rivers and Eight Islands New Year Folk Culture Festival will also connect various scenic spots of the island, hold various characteristic activities such as the national style lantern themed camping, New Year painting exhibition, tower blessing, China-Chic garden party, sports carnival, etc., and launch various winter nourishing food, so that citizens can experience folk customs, visit exhibitions, taste food, and find the flavor of the New Year and celebrate the New Year in traditional culture in the most ceremonial and warm way.
Shuiyun Jiangsu · Ancient Town Celebrating the New Year
Let the practice of inheriting intangible cultural heritage enter ancient towns and villages. Jiangsu Province carried out such activities as Wuxi Meicun Taibo Temple Fair Folk Tour, Funing “Spring Cattle Celebrating the Spring Festival and Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival)” and intangible cultural heritage exhibition, “Zhouzhuang Celebrating the New Year” theme activities, Suqian Zaohe Dragon King Temple Fair intangible cultural heritage exhibition activities, to expand the scene of intangible cultural heritage exhibition and promote the deep integration of intangible cultural heritage and tourism during the festival.
In order to allow tourists to experience the financial journey of Zhouzhuang and feel the lively atmosphere of the Chinese New Year, Zhouzhuang has launched the “New Year Flavor Water Town Financial Luck Zhouzhuang” theme mode for the 2024 Chinese New Year since New Year’s Day.
During the Spring Festival, in front of the ancient archway of Zhenfeng Zeguo, there will be a golden bull participating in ten rounds of whipping! Visitors from all directions touch the body of cows, follow the customs when in Rome, and seek good luck; On the fifth day of the lunar new year, I will welcome the God of Wealth and embark on a water parade. The bustling boats will sail towards Fu’an Bridge, and the unique charm of the Jiangnan water town will unfold; Taking the path of wealth, soaking in wealth, listening to the sound of wealth, making wishes for wealth, and having an old mansion in Shenting on land, one can enjoy the prosperity of the year by walking and paying respects to the New Year. From the ancient town to the God of Wealth’s residence on water, one can ride on a thousand three water wealth boat, taste wealth tea, and listen to legendary stories.
Zhouzhuang focuses on the spatial strategic layout of ancient towns, water towns, and rural areas, deeply integrating more high-quality cultural and tourism resources into high-quality tourism products. Combining with the unique folk customs of Zhouzhuang ancient town during the New Year and Spring Festival, it promotes the preservation of “new” and “old”, retains traditional rituals such as the Spring Ox Festival and the Water Town God of Wealth Festival in form, and focuses on the Shen Wan San financial culture. A series of financial carnival activities are carried out to highlight the atmosphere of the Chinese New Year and unleash market consumption power, Create a unique and charming Jiangnan cultural tourism experience, allowing tourists to appreciate intangible cultural heritage, experience the flavor of Zhouzhuang New Year, and integrate into the water town life during holiday travel. During the Spring Festival, Zhouzhuang will hold a Chinese New Year event, not only to uphold excellent culture, but also to inherit the long-standing folk customs of the water town into the new year.